Sticky Nostalgia: Why Puffy Stickers Became the Hottest Craft and Collectible Trend of 2025

Introduction: The Resurgence Is Real
I didn’t expect to care about puffy stickers again as an adult.
Most of us didn’t.
Yet here we are in 2025, scrolling through TikTok late at night, watching creators peel soft, raised puffy stickers off glossy sheets with the kind of satisfaction usually reserved for bubble wrap. And the wild part? It’s not just kids collecting them. It’s grown adults — people who remember trading sheets during recess, who remember saving pocket money for the shiny, 3D ones that somehow felt more special than flat stickers ever could.
I still remember the exact moment I realized the trend had returned. Someone shared a video labeled “My 90s Sticker Book Flip,” and the second I saw a glittery dolphin puffy sticker — slightly squishy, slightly glossy — it was like my brain got hit with a sensory flashback. Suddenly the smell of school plastic folders, the feeling...
“A clean studio shot of a custom puffy sticker sheet showing matte 3D designs for branding and packaging.”







